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Contours Lingerie

"Celebrating 15 Years!"

About Us

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings, all done by award-winning designer Tia Lyn.

Yes, this is for you! We are best known for our down-to-earth customer service and incredible selection.

Professional bra fittings are complimentary, and we stock 180 custom bra sizes to embrace every body shape. Everyone is different, but we all deserve comfort.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

With our customers in mind, the Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Listening to your individual needs, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.

At Contours Lingerie, we understand that every woman is unique—not a size. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated! No judgment—just one quick measurement over your current bra or innermost layer. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing.

Wear your favorite light-colored top so you can see how different bra shapes enhance and uplift your silhouette in an array of beautiful colors. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. Let us pamper you as we assist you in trying on styles that interest you, adjusting straps, answering questions, and sharing pro tips.

Our bra prices range from just under $100 to around $180 for fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time and make your selections comfortably.

We look forward to getting to know you and hope to turn what may have been a frustrating task in the past into a joyful success you’ll rave about to your friends.

We welcome both appointments and walk-ins—because feeling confident, comfortable, and looking your best shouldn’t have to wait.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Our Story

Located in the heart of Madison, WI, Contours Lingerie is a boutique destination dedicated to helping women look and feel their absolute best. Established in 2010, our mission is simple yet powerful: to offer every woman the opportunity to feel pretty, practical, and supported in perfectly fitted lingerie.

We specialize in custom bra fittings, proudly carrying over 180 unique sizes to accommodate a wide variety of body shapes and preferences. Whether you’re searching for the ideal everyday t-shirt bra, a supportive sports bra, or a show-stopping lace piece, our expert team is here to guide you through a personalized 30-minute fitting experience. We welcome both appointments and walk-ins—because feeling confident shouldn't have to wait.

At Contours Lingerie, we understand that every woman is unique. That’s why we go beyond basic bra sizing to offer a truly customized experience. Our selection includes fashion bras, embroidered bras, strapless, unlined, underwire, wire-free, racerback, seamless, spacer, thin strap, thick strap, padded, and specialty bras—all thoughtfully chosen to provide both beauty and function.

But our collection doesn’t stop at bras. We also carry a stunning array of lingerie and intimates, including nighties, chemises, robes, panties, matching sets, hipsters, boyshorts, tap pants, and full coverage pieces. From the luxurious feel of Italian and French lace to the elegance of eyelash lace, stretch satin, charmeuse, georgette, and chiffon, our boutique showcases premium fabrics and designs that elevate everyday wear into something truly special.

Our curated collections include sought-after lines like Decadent, Euphoria, Bliss, Core, Essentials, and Rendezvous—each offering its own unique style and support to suit your mood, wardrobe, and lifestyle. Whether you're preparing for your wedding with a bridal bra fitting, upgrading your lingerie drawer, or searching for a comfortable cami or tank top to wear under your favorite outfit, Contours Lingerie is your trusted partner.

We are proud to serve Dane County and the surrounding area, and our commitment to exceptional customer service has earned us the trust and loyalty of women across the region. Our team is passionate about helping every client feel confident and supported—because the right fit can change everything.

From everyday essentials to luxurious indulgences, Contours Lingerie offers a space where women can feel celebrated, empowered, and understood. We invite you to schedule your free custom fitting today and discover the transformative power of lingerie that fits you beautifully.

Areas Served

Dane County, WI | Fitchburg, WI | Middleton, WI | Waunakee, WI | Verona, WI | Sun Prairie, WI

What We Offer

Our Specialties include:

Our Services include:

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Testimonials

On 9/24/2025 Liz L. had this to say:
Personalized service make bra shopping such an enjoyable experience. Lots of styles allows me to pick the bra that compliments my body.

On 9/22/2025 Laura Hamdan-Krause had this to say:
The staff was warm and welcoming, the other clients we saw were friendly too. My mother went home with two very comfortable bras and the memory of a great experience.

On 9/19/2025 Alicia A. had this to say:
My Neice and I went in to get measurements done and Tori the owner was an angel! She spent the time to explain everything she needed to know and then pushed her to try something she wouldn't normally and it was the best out of all of them. Like made for her body perfect!!! Thank you for making Claire not stop smiling and feeling good about herself!!

On 9/19/2025 Alicia Adami had this to say:
My Neice and I went in to get measurements done and Tori the owner was an angel! She spent the time to explain everything she needed to know and then pushed her to try something she wouldn’t normally and it was the best out of all of them. Like made for her body perfect!!! Thank you for making Claire not stop smiling and feeling good about herself!!

On 9/18/2025 Alicia Adami had this to say:
Tori the owner is absolutely an angel!! My niece and I stopped to get her fitted. Tori made her feel so comfortable and explained all aspects of what she was doing and why. We walked away with her saying she felt like Cinderella and couldn’t stop smiling!! Thank you ladies!!!

Contact Us

Contours Lingerie
6102 Mineral Point Road Madison, WI 53705
Phone: (608) 237-6407

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Payment Types Accepted

American Express, Apple Pay, Cash, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM

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