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Contours Lingerie

"Celebrating 15 Years!"

About Us

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.

At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!

Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.

The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.
Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Our Story

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.

At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!

Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.

The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.

Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Areas Served

Dane County, WI | Fitchburg, WI | Middleton, WI | Waunakee, WI | Verona, WI | Sun Prairie, WI

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 1/11/2026 Judy H. had this to say:
Only place I go to buy bras for the last 10 years plus! Tia and her staff are the best! Body positivity galore and beautiful lingerie for all worth every $

On 1/10/2026 Kari Ann G. had this to say:
Tia always has such a great selection. As someone with a larger chest I really appreciate having option that aren't beige or black.

On 1/10/2026 Sara W. had this to say:
I have been coming to Contours for all of my bra needs for well over a decade. As someone who has struggled to find the right bra my entire adult life, I finally found it here. When my daughter was in need of the same we immediately came here. Tia made her feel safe and confident and normal when outside voices were telling her otherwise. Thank you for everything you do!

On 1/7/2026 Michele H. had this to say:
Amazing service as always! I have been shopping at Contours for over 15 years and adore them! I'm large busted and they always have cute, sexy, functional bras and panties for me. I'm never disappointed when I shop there!! Well worth the visit for custom fittings.

On 1/6/2026 L Britt had this to say:
Wonderful Customer Service!!!

Contact Us

Contours Lingerie
6102 Mineral Point Road Madison, WI 53705
Phone: (608) 237-6407

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Payment Types Accepted

American Express, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM

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FAQ

Do I need an appointment?
Both appointments and walk-ins are welcome. Plan for 30 minutes and a lot of fun!
Is there a fee for custom bra fitting or minimum purchase?
No, professional bra fittings are complimentary, and you are welcome to shop at your own pace.
What should I wear to my bra fitting?
We recommend wearing an easy light-colored knit top so you can see yourself in different silhouettes.
Can you help me find a bra for my dress?
Yes, we have strapless and convertible bras. Please schedule an appointment and bring the dress in with you. If that is not possible, it helps to see front and back photos of you in your dress.
What should I do with my old bras?
Simply bring your old bras in clean during our business hours. We’re proud to partner withThe Bra Recyclers to give your new/gently used bras a second life. Every donation helps empower another woman with dignity and support.
Where are you located?
We are located at 6102 Mineral Point Road in the Homestead Shoppes in Madison. It is easiest to turn off Mineral Point Road at the light on Island Drive. You can view our map on our"Contact" tab as well!

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