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Contours Lingerie

"Celebrating 15 Years!"

About Us

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.

At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!

Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.

The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.
Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Our Story

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.

At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!

Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.

The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.

Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Areas Served

Dane County, WI | Fitchburg, WI | Middleton, WI | Waunakee, WI | Verona, WI | Sun Prairie, WI

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 6/4/2026 Patricia Rowe had this to say:
Great experience!

On 6/3/2026 Mary D. had this to say:
Service was excellent: First, Tia asked what I wanted, she measured me, and then she brought the perfect bra in terms of support and comfort! She was also very careful in suggesting only one bra at this time since my needs had changed from last time zI'd purchased one. She said: let's go in baby steps. The price may be higher than one would pay at Macy's, but I have worn the last two bras I purchased daily for over two years, and they are still in great condition. If you have a curvy figure and need to charge your bra, do it for yourself. You can't loose because it's amazing how much a supportive, well fitting bra does for you everyday!

On 6/3/2026 Jamie White had this to say:
Story time. I was driving down the road, in my horrible "definitely not the right size but it's the best I've got" bra when I saw a woman on the side of the road who was built like me (smaller waist, large bust) and she looked SO supported! I've tried for years to find anything online that might work with no avail. So I turned around to find out where she got her bras from (even though that could have seemed so weird, I had to know!). She was fantastic and let me know her secret - Contour in Madison! She said Tia was fantastic, and that she goes every few years. I ran back to my car (holding my awful bra for dear life) and called them immediately for a fitting. Got in an appt for 2 days later. Made a 2 hr drive for it and it DID NOT DISAPPOINT! In fact, it was life changing. I didn't realize how much my self esteem had been tied in to feeling frumpy due to MY BRAS! Tia measured me and brought in close to 40 beautiful bras THAT ALL FIT! With my size I thought maybe there would be 1 that fit me, let alone any that were pretty. But nope- TONS! Styles I had never dreamed of trying on before. I came away with 5 bras, each one fitting perfectly, and feeling like a million bucks. They are an investment - $100-$150 each, with the sports bra being knocked down to $59. But I spent many more hundreds trying to buy online crappy bras that poke you or don't support. These all support, they are seamless under my shirts, and they are COMFORTABLE. The pretty lace ones? COMFY! The sheer ones with no built in padding? SUPPORTIVE and no weird bulges! Balconettes? No problem! I will be exclusively shopping here in the future. 10/10 if you are a bigger bust and tinier waist, GO! Want your back problems to disappear? GO! Have a weird hump on your back like me from being pulled over by your chest? NOT ANYMORE HALLELUJAH!

On 6/2/2026 Claire Heidel had this to say:
A wonderful shoppe with a beautiful selection of lingerie! A fun and enjoyable interaction with shoppe associates and owner too! Thank you, Contours!

On 5/28/2026 Rose Freidel had this to say:
Talk about customer service, wow! Thank you!

Contact Us

Contours Lingerie
6102 Mineral Point Road Madison, WI 53705
Phone: (608) 237-6407

Where To Find Us

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Payment Types Accepted

American Express, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM

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FAQ

Do I need an appointment?
Both appointments and walk-ins are welcome. Plan for 30 minutes and a lot of fun!
Is there a fee for custom bra fitting or minimum purchase?
No, professional bra fittings are complimentary, and you are welcome to shop at your own pace.
What should I wear to my bra fitting?
We recommend wearing an easy light-colored knit top so you can see yourself in different silhouettes.
Can you help me find a bra for my dress?
Yes, we have strapless and convertible bras. Please schedule an appointment and bring the dress in with you. If that is not possible, it helps to see front and back photos of you in your dress.
What should I do with my old bras?
Simply bring your old bras in clean during our business hours. We’re proud to partner withThe Bra Recyclers to give your new/gently used bras a second life. Every donation helps empower another woman with dignity and support.
Where are you located?
We are located at 6102 Mineral Point Road in the Homestead Shoppes in Madison. It is easiest to turn off Mineral Point Road at the light on Island Drive. You can view our map on our"Contact" tab as well!

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